US FTC Restricts Rite Aid's Use of AI Facial Recognition Technology In-Store
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The US FTC has prohibited Rite Aid from using AI facial recognition technology for a period of five years. The FTC alleged that Rite Aid failed to implement reasonable procedures in hundreds of stores and did not prevent harm to consumers. The ban highlights Rite Aid's reckless use of facial surveillance systems, which led to humiliation and other harms to customers. The FTC has made it clear that it will remain vigilant in protecting the public from unfair biometric surveillance and data security practices.
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