Apple is in talks with media companies such as Condé Nast, NBC News, and IAC to discuss licensing their news content and using this information to help train its generative AI systems. While Apple is negotiating with these publishers, some are cautious about the partnership. Apple is increasing its investment in artificial intelligence to catch up with competitors. The company has already released the MLX model framework for running AI models on its chips. Apple also plans to incorporate AI significantly in the upcoming major version of iOS.