Youzan CEO Baiya stated that in the context of slowing domestic traffic growth, brand retailers should reduce their reliance on traffic and instead focus on improving repeat purchase rates among existing customers and acquiring new users through content marketing. He believes that AI can assist retailers in digital transformation by providing decision-making systems, execution systems, and oversight systems. Additionally, platforms must seize emerging application scenario opportunities and devise new business models.
The Traffic Strategies are No Longer Effective, Yozan Baiya Says AI E-commerce Era Needs to Focus on These Two Directions
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