The report released by IDC predicts that Generative AI will automate approximately 30% of routine marketing tasks in the Asia-Pacific region by 2027, covering search engine optimization, content and website optimization, as well as customer data analysis. By 2028, major Asia-Pacific enterprises are expected to automate 30% of consumer journey behaviors, while by 2026, more than half of consumers will use Generative AI for decision-making regarding products and services. This trend will transform the role of marketers, emphasizing advanced skills.