Mercedes-Benz Launches MB.OS Operating System for a Smarter Driving Experience
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Mercedes-Benz showcased the new MB.OS operating system at CES 2024, upgrading the MBUX Virtual Assistant with generative AI for more natural voice interaction. MB.OS introduces 3D navigation and audio system collaborations, offering drivers a smarter, more personalized automotive experience. Initially applied to the CLA series, it will gradually be rolled out to other models, reflecting the automotive industry's focus on enhancing intelligence and personalization.
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