Microsoft has partnered with Walmart, enabling Walmart to utilize generative AI technology to launch an e-commerce search feature similar to ChatGPT. This feature has been rolled out on the iOS app with the aim of simplifying the product selection process on e-commerce platforms and enhancing the shopping experience. The generative AI search is expected to create several hundred billion dollars in value for the retail and consumer goods industries. Walmart achieved $82 billion in e-commerce sales over the past year and hopes to improve shopping efficiency through AI technology.