Intel has introduced AI into the automotive sector for the first time, unveiling its first AI-enhanced software-defined vehicle system-on-chip. Zeekr has become the first partner, with plans to launch a car equipped with Intel AI hardware by the end of the year. The new chip aims to enhance voice assistants, safety features, and more, striving to propel the automotive industry into the era of software-defined vehicles. Despite facing challenges, Intel asserts that it will contribute to the automotive industry's transition to true software-defined capabilities through its unique perspective and capabilities.