Recent studies indicate that Google's Gen-AI search engine currently holds an 84% share in the search market, reshaping the landscape of search engine optimization. Despite not being fully launched yet, the industry is already feeling the impending change, and brands are revising their SEO strategies to adapt to this potential impact. Google plans to fully launch the Gen-AI search engine in December 2023, but there are still doubts about advertising monetization, requiring brands to carefully consider the rebranding of their image.