Popular fashion brand Selkie recently launched a Valentine's Day collection designed using generative AI, sparking controversy on social media about the use of AI in creation. Some users argue that this practice is unethical and exploits artists. Kimberley Gordon, the founder of Selkie, counters that AI is merely a tool that can enhance efficiency. She states that she will not continue to use AI-generated images in the Selkie brand but will experiment with them in her personal artistic endeavors. This controversy highlights the complex relationship between art and AI, and serves as a reminder for related businesses to handle the situation with caution.