The world's largest market cap advertising group, Publicis, has announced plans to invest 300 million euros in the field of artificial intelligence over the next three years, aiming to achieve its goal of becoming the industry's first AI-centric intelligent system. The company intends to further integrate AI into its existing platform models, connecting everyone within the company with the entity known as "CoreAI," and plans to begin implementation in the first half of 2024. In 2023, the ChatGPT tool and its numerous followers have become the focus of attention.