Data to be translated: Apple CEO Tim Cook revealed during the quarterly earnings call on Thursday that the company is developing generative artificial intelligence software features and plans to roll them out to customers later this year. Industry insiders say that the upcoming iOS18 will be the largest update in the history of operating systems. Cook did not elaborate on these features during his speech, but he stated that Apple has invested significant time and effort in the field of artificial intelligence and is excited about the upcoming features. This move by Apple indicates that the company is increasing its investment in artificial intelligence technology, planning to incorporate it as one of the core functions of its software platform. Apple is renowned for its innovative spirit and pursuit of user experience, and entering the generative artificial intelligence field signifies a quest for new breakthroughs.