Coca-Cola's sports drink brand BodyArmor uses AI-generated images in Super Bowl ad
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The sports drink brand BodyArmor, owned by Coca-Cola, has incorporated AI-generated imagery in its regional Super Bowl ad campaign. Titled "Field of Fake," the advertisement juxtaposes real footage with AI-generated content to emphasize the product's no-additives claim and to engage in cultural commentary. The ad will be aired in 20 U.S. markets and Canada, aiming to attract more consumer attention.
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