In the Next Four Years, Global Spending on Generative AI for Mobile Messaging Will Surge to $11 Billion
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According to the latest research report, over the next four years, corporate spending on generative AI in mobile messaging channels is expected to surge to $11 billion. The forecast suggests that automated content personalization will drive this growth, and the study recommends that messaging providers apply generative AI across all channels to deliver a consistent customer experience. By 2028, RCS is projected to account for more than 40% of generative AI spending.
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