According to Gartner, by 2026, virtual agents and AI chatbots are expected to replace traditional search engines, dominating the primary market share in search marketing. With the advancement of generative AI, strategies like keyword tactics and domain authority will be impacted. Search engine algorithms will place greater emphasis on the quality of content. Businesses need to adjust their marketing channel strategies, focusing on creating high-quality, unique content that is beneficial to customers, while also demonstrating professionalism and authority. Gartner recommends reevaluating strategies to adapt to changes in technology and the market.