In 2023, the market size of Chinese web literature overseas exceeded 4 billion yuan, with about 230 million overseas users accessing the content, covering over 200 countries and regions worldwide. The market size of Chinese web literature grew by 3.8%, while the market size of web literature IPs reached 260.5 billion yuan, an increase of 3.4%. The report indicates that the growth drivers of the web literature IP market include the maturing of pre-development IP models, significant contributions from sectors such as film, animation, and micro-dramas, and the acceleration of the web literature IP ecosystem aided by AI technology. However, the growth rate of the domestic web literature market is slowing down. Between 2021 and 2022, the market sizes of web literature reading were 35.8 billion yuan and 38.93 billion yuan respectively, with growth rates of 24.1% and 8.8% respectively. The growth rate in 2023 marks a new low in the past three years.