Tmall has pioneered the application of AI and virtual live streaming technology in the home furnishings sector. By utilizing 3D modeling and background generation tools, it has addressed the industry's challenge of matching scenes, reducing costs while enhancing effects. Promotional images generated through AI technology yield better results, with click-through rates 30%-70% higher than those of real-life photos. Tmall's AI products have a first-mover advantage in the home industry, offering merchants superior solutions through an understanding of scenarios and data accumulation. In the future, Tmall plans to integrate home goods into consumers' own decor backgrounds to enhance user experience.