Baidu's stock price has plummeted by nearly 30%, putting the company to the test regarding the future of its AI business development. Baidu has launched an AI service similar to ChatGPT, called Ernie Bot, which has a substantial user base but faces competition from rivals like Alibaba and Tencent. Investment bank reports suggest that 2024 will be a make-or-break year for Baidu, requiring an increase in AI applications and user traffic to boost advertising revenue. However, due to growing investment pressures, there is widespread market concern about Baidu's future performance. Analysts at JPMorgan Chase predict that Baidu's fourth-quarter results will meet market expectations, but they are impacted by the sluggish online advertising revenue and investments in AI infrastructure.