Mark Gurman reported that Apple has abandoned its decade-long electric vehicle project, sparking widespread discussion. Zhou Hongyi believes that once Apple decides to enter the manufacturing sector, it can solve any challenges it faces and would not abandon the project due to competition. He points out that Apple has a large and loyal fan base, and the decision might be to focus entirely on AI. Zhou Hongyi emphasizes that all companies must embrace AI, or they will be left behind. Apple's car-making initiative began in 2014 with the "Project Titan," which, after facing numerous difficulties, ultimately decided to discontinue the project.
Zhou Hongyi on Apple's Abandonment of Car Manufacturing: It's Not About Fearing Competition with BYD, Companies That Don't Embrace AI Will Be Eliminated
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