According to a report from 404 Media, Automattic plans to share data with third parties, including training data obtained from user posts. The company has scraped an "initial data dump" which contains all public post content from Tumblr between 2014 and 2023, including content that would not be publicly visible on blogs. It is currently unclear whether this data has been sent to Midjourney and OpenAI. This indicates that Automattic is in talks with AI companies, and a deal is imminent.