Apple CEO Tim Cook announced at the annual shareholders' meeting that the company will "break new ground" in generative artificial intelligence by 2024, believing it will bring transformative opportunities for users. Cook emphasized that Apple has already invested heavily in the AI field and is dedicating significant time and effort to research and development. Rumors suggest that the upcoming iOS 18 will feature new generative AI capabilities. However, shareholders rejected a proposal calling for Apple to transparently disclose its use of artificial intelligence.