Apple CEO Tim Cook stated that the company views "generative artificial intelligence as having incredible potential for breakthroughs" and is making significant investments. Cook promised to share new approaches in the field of AIGC later this year, with iOS 18 set to introduce a plethora of AI features, including a major upgrade to the Siri voice assistant. Since 2023, Apple has been testing the "Ajax" large language model, and the new Siri will be able to operate offline locally, offering faster response times and enhanced privacy security.