iQIYI has released its full-year and fourth-quarter financial results for 2023, showing total revenue of 31.9 billion yuan and a net profit of 2.8 billion yuan. CEO Gong Yu stated that 2023 marked the company's best-ever annual performance, with all core indicators reaching historical highs. Significant growth was achieved in both the membership services and online advertising businesses, while new business incubation and development were also emphasized. Generative artificial intelligence technology has been widely applied in content creation, development, and promotion, yielding notable results.