MWC 2024 serves as a platform for major companies and manufacturers to showcase their technological prowess. Chinese brands demonstrate their determination to revitalize the European market at MWC 2024. Generative AI technology has become a hot topic at the exhibition. Huawei, ZTE, and other companies showcase the commercial implementation scenarios of 5G-A. MediaTek and Qualcomm present advancements in AIGC technology. Honor, OPPO, ZTE, and other smartphone brands introduce generative AI features. The shipment of smartphones in the European market has declined.