At its annual shareholders meeting, Apple Inc. announced plans to explore new frontiers in generative artificial intelligence, believing that AI holds significant breakthrough potential and is making substantial investments in the field. CEO Tim Cook emphasized the use of AI technology in Apple products, stating that the Mac is the best AI PC. The meeting also covered topics such as employees transitioning to AIGC projects and shareholder voting reviews. Additionally, a survey by Bank of America shows that AIGC will drive a strong iPhone upgrade cycle.