The new advertisement released by Under Armour on Instagram has sparked a controversy over creator copyrights. The ad claims to use a variety of AI technologies, yet it has been accused of using creators' works without authorization, triggering heated discussions. This incident highlights the potential risks of AI technology in the creative field and calls for the establishment of a more comprehensive regulatory system to respect the creative efforts of creators. At the same time, the efficient creation possibilities offered by AI technology need to be balanced with copyright protection to avoid infringement risks.