The UK fundraising platform JustGiving is set to introduce generative artificial intelligence technology to help fundraisers create fundraising pages and share personal stories more quickly. Writing personal stories is a crucial part of fundraising pages; pages that use clear stories raise about 65% more funds than those that do not. JustGiving aims to enhance fundraising effectiveness by providing generative AI tools to help fundraisers share their pages more confidently on social networks. The AI service is optional, and fundraisers who prefer not to use it can continue to use their own written personal stories.