The article discusses how Lazada leverages large-scale model technology to transform its search and advertising operations, addressing the challenges posed by the non-standardized nature of the Southeast Asian market, thereby enhancing user experience and merchant operational efficiency. Lazada improves search accuracy through applications like voice search and image-based search, and simplifies merchant operations with features such as AI assistants and automated ad content generation. Lazada strives to integrate technology with business, building its core competitiveness based on its understanding of the Southeast Asian market.