Translated data: Salesforce recently conducted a survey among 14,000 business buyers and consumers from 25 countries, revealing that businesses' adoption of artificial intelligence (AI) technology might come at the expense of customer trust. The survey indicates that while customers generally have an open attitude towards AI applications, nearly 50% of respondents do not trust businesses to use AI ethically. The survey suggests that businesses should enhance the transparency of AI usage and validate results to win consumer trust.