Since the advent of ChatGPT, applications such as AI assistants and AI-generated content have proliferated, leading to the belief that many professions will be replaced. However, in live streaming and copywriting in the new retail sector, people have found that AI-generated content has many shortcomings: it lacks emotional connection, has low creative efficiency, and still requires manual revisions. Additionally, concerns about data privacy and intellectual property rights have also worried regulatory authorities. Overall, it is still premature for AI to completely replace human roles; currently, AI should be regarded more as an auxiliary tool.