ChinaZ.com, June 13th News: Meitu Inc. has released an AI video production tool called MOKI, which utilizes built-in video generation models and workflows to enable one-click creation of AI-generated short videos. MOKI focuses on the creation of web literature shorts, storybooks, animated shorts, and music videos, allowing users to generate scripts, characters, videos, and sound effects driven by text, and to control the process during generation.
Official Promotional Video
The launch of MOKI is based on issues discovered by Meitu in practice: the difficulty and poor controllability of story completion when using text-to-video models to assist in content creation. To address these issues, MOKI has established an AI short film workflow that covers the entire creative cycle, achieving high controllability:
Pre-production: Includes AI script creation, visual style selection, character design, and storyboard generation and modification.
Mid-production: Converts storyboards into video footage, generates videos, and animates characters speaking.
Post-production: Utilizes smart editing, AI music, AI sound effects, and automatic subtitles to link materials together, completing the final product.
Additionally, Meitu has launched Qimi, an AI-driven production and delivery platform for the gaming marketing industry, which covers the entire process from material production to analysis and plan creation during delivery, all assisted by AI.
Meitu has also upgraded the following three AI products:
Meitu Cloud Retouch V2: Enhances AI batch fine-tuning and color grading capabilities, improving work efficiency for commercial photography clients.
KaiPai V2: Upgrades AI scripts, AI digital humans, video translation, and one-click packaging functions, helping vlog creators solve problems in planning, production, and monetization.
Meitu Design Studio V3: Improves AI batch processing capabilities and AI product video creation, supports multi-person collaboration, and increases production efficiency for e-commerce material design.
Meanwhile, Meitu has introduced Zcool Design Services, allowing users to easily find professional designers to meet their design needs.
The launch of MOKI and related products, along with the application of AI technology in video production, design, and marketing, demonstrates Meitu's deep layout and innovative capabilities in the AI field, dedicated to promoting industry development and application implementation through AI technology. Although the actual effectiveness of MOKI remains to be evaluated by users after its experience on July 31st, the potential shown in its promotion has already attracted widespread market attention.