Pepsi Unveils Smart Cans with Built-in Video Screens and AI Technology

AIbase

Published inAI News · 4 min read · Jul 1, 2024

Pepsi introduced smart cans at the Cannes Lions International Festival of Creativity, featuring all-around 3D screens that display high-definition video content, reimagining promotional products for brand engagement.

These smart cans, developed over two years, serve as a "brand portal" and can display advertisements and sports content. They weigh 16 ounces but contain no liquid — these cans are a conceptual product designed to showcase Pepsi's "new visual identity." They aim to reinvent promotional products, and Pepsi calls them "a challenge and reward for those who want more, offering exclusive content and membership in the global creator network."

These smart cans are equipped with motion sensors, accelerometers, and sound technology, allowing users to customize their experience. They are connected devices that enable smart can users to interact and share unique product codes. These cans are not yet available for sale in stores. The first 1,000 content creators will receive a smart can to create videos that can be displayed on the cans.

The cans were developed by Pepsi's beverage design team located in Ireland, hoping to merge and create a brand portal to attract people back with unrestricted enjoyment.

Pepsi also showcased an AI chatbot named "Anna" at the event, a "hydration coach" driven by AI that can answer users' questions about their hydration needs through a touch screen. Anna is trained based on data and insights from the Gatorade Sports Science Institute, which researches hydration and nutrition to help athletes.

Key Points:
- 🥫 Pepsi launched smart cans with all-around 3D screens, displaying high-definition video content, weighing 16 ounces, and serving as a conceptual product to showcase Pepsi's "new visual identity."
- 🤖 Pepsi also presented an AI chatbot named "Anna," a "hydration coach" powered by AI that can answer users' questions about hydration needs via a touch screen.
- 🌍 These smart cans were developed by Pepsi's beverage design team in Ireland, aiming to reinvent promotional products and challenge and reward those who want more, offering exclusive content and membership in the global creator network.

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