Recently, Alibaba's Entertainment and Culture Division has launched its first makeup and costume design large-scale model called Shenni Ningchang. This model specializes in the creative design of traditional costumes for TV dramas, featuring three major functions: styling design, makeup and hair design, and pattern design. By setting conditions such as dynasty, gender, and identity, and inputting relevant keywords, a makeup and costume image can be generated in just 2 minutes. This technology has already been applied in the traditional costume TV series "Zhangxin" (Clasp).
Image Source Note: The image is generated by AI, and the image authorization service provider is Midjourney
The traditional film and television art design process often requires a large amount of manpower and time costs. The emergence of this large-scale model provides creators with a new approach to explore endless creative possibilities through AI technology.
For film and television works in genres such as ancient, historical, and fantasy, the requirement for styling design is both to have a classical foundation and to be innovative and fitting for the characters. The Shenni Ningchang large-scale model generates various images of female and male officials and military leaders through AI, presenting vivid and lifelike images with exquisite details. The application of AI technology in the film and television industry provides creators with more sources of inspiration and helps optimize the creative process of film and television works.
The remarkable aspect of this large-scale model is not only its speed but also its design quality. Just look at the makeup and costume images generated by AI; the beauties are either standing or dancing, vivid and lifelike, with elegant Hanfu patterns and appropriate color matching, as if they have stepped out of ancient paintings. The designs of military officials are also eye-catching, with helmets, armor, and robes all exuding the elegance and novelty of ancient paintings.
With the launch of Shenni Ningchang by Alibaba's Entertainment and Culture Division, it not only solves the time-consuming problem of styling design for film and television professionals but also provides creators with new possibilities in traditional Chinese aesthetics. This combination of traditional aesthetics and modern technology brings new directions and opportunities to the development of the film and television industry. The continuous updates and iterations of Shenni Ningchang will further help art teams expand their thinking and enhance their creative level.