Adobe recently released an upgraded Content Hub, a platform that combines Adobe Experience Manager (AEM) Assets, a Digital Asset Management (DAM) system. This platform assists enterprises in building libraries of images, videos, and other content, driving the creation of marketing activities and digital experiences.
According to Adobe, the majority of the Fortune 50 companies are using AEM Assets, including 8 of the largest media companies, 9 of the largest financial services companies, and 8 of the largest retailers.
The Content Hub allows brands to rethink how the entire organization and external partners use creative assets, thus enhancing efficiency. Teams can easily access all brand-approved assets through the new interface and utilize Adobe Express and Firefly to generate AI-powered design tools within existing workflows.
The Content Hub eliminates inefficiencies by ensuring assets are reused correctly and resolving inconsistencies. It also provides analysis and governance controls to support sensitive publications. Brands can optimize the key components of their content supply chain. For most organizations, the content supply chain is typically made up of disjointed workflows, teams, and systems, frequently leading to issues.
Marketers face increasing pressure to meet the rising content demand expected in the coming years. Loni Stark, Vice President of Adobe Experience Cloud Strategy and Products, said that brands must effectively manage assets to support a healthy content supply chain. Adobe Content Hub offers a user-friendly interface for individuals to find and recombine brand-related assets. It promotes the creation of fresh content for rapidly developing channels like social media and enhances productivity.
Adobe Content Hub addresses several pain points facing brands, including the challenge of finding relevant assets, leveraging brand-approved assets to create experiences, the need for centralized management controls, and the lack of insights to drive continuous improvement. Through Content Hub, users can easily find brand-approved assets and search using intelligent tags. They can remix assets within workflows and convert them into new digital experiences. Content Hub also allows administrators to manage asset permissions through governance controls and provide content credentials to ensure that AI-generated content meets brand standards. In addition, asset usage analysis can help brands improve the way assets are created.
For businesses, the expanded functionality of Adobe Content Hub will provide additional editing features to help creative professionals and designers focus on more strategic and high-value work. These enhanced features will further support the work of these key resources within the enterprise, shortening the planning and execution time of campaigns.
Highlights:
- Adobe has released an upgraded Content Hub with generative AI capabilities to help enterprises build a digital asset management system.
- The Content Hub allows brands to rethink how the entire organization and external partners use creative assets, improving efficiency.
- Adobe Content Hub addresses several pain points for brands, including the challenge of finding relevant assets, leveraging brand-approved assets to create experiences, the need for centralized management controls, and the lack of insights to drive continuous improvement.