Baidu MEG Restructuring: Upgrading Digital Human Business and Establishing the Large Commercial Business Department
On June 6, 2026, Baidu's Mobile Ecosystem Group announced an organizational restructuring, with the core focus on integrating resources to enhance operational efficiency in the AI era. Specific measures include merging the former Business Department with the E-commerce Business Unit to establish the Large Commercial Business Department, and upgrading the Digital Human Innovation Business Unit to an independent department. Previously, its digital human brand "Huibo Star" was fully upgraded at the Create 2026 conference in May, reflecting Baidu's strategic layout in the AI application layer.