UK mobile operator Virgin Media O2 recently launched an innovative anti-fraud technology - an AI virtual grandma named 'Daisy', specifically designed to combat the rising tide of phone scams. This virtual grandma's sole task is to answer scam calls and delay the scammers as much as possible. When scammers dial a specific number set up by the operator, this AI robot, 'indistinguishable from a real person', will answer the call. According to O2, they have utilized multiple cutting-edge AI technologies and models.

🔍 The proposal standardizes the rules regarding the use of personal faces, names, and voices, allowing for the creation of digital replicas in news, public affairs, sports broadcasting, documentaries, or biographical works, provided that consent is obtained from the relevant individuals or rights holders. 🔍 The anti-fraud bill essentially normalizes right of publicity laws, which vary by state and target the use of computer-generated replicas of deceased individuals. 🔍 There are concerns within the music industry about the fragmentation of right of publicity, potentially making it difficult to protect artists' public rights across state lines. 🔍 Industry organizations and law firms are responding to this proposal.