Canadian startup Artificial Agency has developed an AI behavior engine aimed at transforming traditional video games into more dynamic experiences by improving the behavior of non-player characters (NPCs) and their interaction with players. This engine moves away from the traditional framework where NPCs are guided by decision trees and pre-written scripts, allowing developers to endow each NPC with a set of motivations, rules, and goals to determine how NPCs respond to players. This technology can be integrated into existing games or serve as the foundation for new games, aiming to generate more realistic NPCs through AI.