According to foreign media reports, Samsung Electronics is in discussions with OpenAI for an "open partnership", aiming to integrate OpenAI's advanced technologies into its television product line to enhance its competitive edge in the global TV market. It is reported that Samsung plans to incorporate several core technologies from OpenAI, including GPT text generation, DALL·E image generation, Whisper speech recognition, and the O1 inference model. These technologies will provide users with innovative features such as personalized content recommendations, conversational assistants, and real-time translation. For example, users can engage while watching programs.