The rise of generative AI is hailed as the next industrial revolution. Computers can produce illusions, and generative AI gives new meaning to this. Generative AI tools make deep fakes easier, and AI models trained across the internet are raising alarms. The language of generative AI is becoming increasingly natural.

The development of AI technology has made generating deep fake images alarmingly easy, posing significant social risks. Research shows that existing digital watermarking technologies can be easily bypassed, making it difficult to curb the issues surrounding AI deep fakes. The misuse of AI could lead to widespread harms such as misinformation, fraud, and even election manipulation, warranting caution. Designing reliable digital watermarking technology remains a considerable challenge, though it is not an impossible task.