Recently, Deloitte conducted a survey from June 28 to August 12, 2024, among 30,252 consumers and employees in Belgium, France, Germany, Ireland, Italy, Poland, Spain, Sweden, Switzerland, the Netherlands, and the UK. The results reveal that 44% of respondents have used generative artificial intelligence (Gen AI), 22% have not used it but are familiar with it, while 34% feel unfamiliar or uncertain about generative AI tools. Approximately one-third are users from the AI generation.