Digital watermarking combined with artificial intelligence accelerates the resolution of copyright infringement cases. Courts will obtain more evidence from the integration of digital watermarking and artificial intelligence. The use of more complex watermarks will lead to faster and more accurate solutions. Artificial intelligence can expedite the resolution of 3D printing copyright disputes and optimize processes before online copyright infringement hearings.

As generative AI technology advances, it is becoming increasingly difficult to distinguish between AI-generated content and human-generated content. The debate continues on whether digital watermarking technology can help humanity regain control over content. Digital watermarking is seen as a method to establish and maintain trust in the AI era.

U.S. President Biden issued an AI executive order aimed at addressing challenges in the tech sector, one of which is how to distinguish the authenticity of images. The order calls for the development of digital watermark standards to help users identify genuine images and their owners. Experts indicate that digital watermarking is not the only solution to the misinformation problem and that there are risks of it being bypassed.

The development of AI technology has made generating deep fake images alarmingly easy, posing significant social risks. Research shows that existing digital watermarking technologies can be easily bypassed, making it difficult to curb the issues surrounding AI deep fakes. The misuse of AI could lead to widespread harms such as misinformation, fraud, and even election manipulation, warranting caution. Designing reliable digital watermarking technology remains a considerable challenge, though it is not an impossible task.

Digimarc has recently launched the Digimarc Validate service, allowing copyright owners to embed digital watermarks in their works to protect intellectual property. This service helps address copyright infringement issues in AI model training. Digital watermarking technology can more effectively track and protect the intellectual property of digital assets. AI companies are facing copyright infringement lawsuits, and digital watermarking is expected to provide a safer environment. The U.S. Copyright Office and the White House are also paying attention to the development of digital watermarking technology.