EasyRec is a recommendation system based on language models, developed by a team from the University of Hong Kong. Its uniqueness lies in analyzing emotional and detailed user behavior stories through a text behavior alignment framework to predict user preferences without requiring large amounts of user data. The system combines contrastive learning and collaborative language models, enabling accurate predictions of preferences for new users and new products, particularly excelling in zero-shot recommendation scenarios. EasyRec's plug-and-play features make it easy to integrate into existing recommendation systems, enhancing performance. The paper showcases EasyRec's performance across multiple...