1 Billion Red Envelopes Still Can't Retain Users, Tencent Yuanbao Drops Out of Top 10 Free Apps on App Store
Tencent Yuanbao rose to the top of Apple App Store's free app chart with a 1 billion red envelope campaign, but its download volume quickly declined after the event ended, falling out of the top 10. Currently, Douba and Qianwen rank first and second, respectively. The app's daily active users once exceeded 50 million during the Spring Festival, and its monthly active users also saw significant growth, but the popularity did not last.
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