Midjourney, an early leader in the AI text-to-image generation field, has recently faced challenges from new competitors like xAI, Grok2, and Ideogram2. In response to competitive pressure, Midjourney announced that its official website is now open to all users, providing a daily allowance of 25 free AI image generation services. This initiative aims to expand its user base and attract new users. The new website supports registration using Google and Discord accounts, making the sign-up process simple and convenient. Users can access it through the top of the website.

On August 21, 2024, the Ideogram team proudly announced the launch of its latest version of the text-to-image model—Ideogram 2.0. This significant update not only provides users with free access but also introduces a series of innovative features and tools, marking a major leap in text-to-image technology.

Ideogram has secured $80 million in funding, attracting investment from Silicon Valley leaders. Its text rendering technology is outstanding, surpassing competitors like Midjourney. The introduction of the Magic Prompt feature lowers the barrier for user-generated content. The affordable pricing strategy contrasts sharply with its powerful features.