The in-car AI conversation assistant allows for all operations to be completed through a single dialogue interaction. Enhanced voice interaction improves the experience of the infotainment system, location search, and vehicle command system. The assistant can navigate to specific locations, find specific points of interest, and voice control the in-car system. This solution integrates Microsoft's Azure OpenAI services, with nearly 40% of American consumers using voice technology for directions on the road.

TomTom collaborates with Microsoft to develop an AI-powered in-car conversational assistant that allows users to have natural conversations with their vehicles, facilitating voice interactions for infotainment, location searches, and vehicle control systems. TomTom utilizes Microsoft's Azure OpenAI services and OpenAI's large language model, enabling integration with other in-car infotainment systems and embedding within TomTom's digital cockpit platform.