2024-08-02 13:56:45.AIbase.10.8k
Reddit Acquires Generative AI Startup Memorable AI to Enhance Advertising Effectiveness
Reddit has successfully acquired cognitive processing technology startup Memorable AI, marking its first major move since going public. Memorable AI leverages machine learning and generative AI to analyze human cognitive responses to advertisements, optimizing ad targeting and creativity to improve advertising effectiveness. The company's founders will join Reddit's leadership team, bringing a deep integration of cognitive science and AI technology. This acquisition will enable Reddit to offer more personalized and effective advertising solutions.
