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Mukesh Bansal, founder and CEO of Myntra, India's largest fashion e-commerce site, has announced that his latest AI startup, Nurix AI, has successfully secured $27.5 million in seed and Series A funding. Product link: https://www.nurix.ai/ This round of funding was led by renowned venture capital firms General Catalyst and Accel.

Amazon has launched its AI assistant Rufus in India, aiming to enhance users' shopping experience through generative AI technology. Rufus can provide customized information, product comparisons, and personalized recommendations, although it is currently available to only a limited number of users. This service originates from the U.S. market, where it has already amassed millions of user inquiries with positive feedback. The launch of Rufus marks Amazon's further expansion in the Indian e-commerce market and demonstrates its ongoing efforts to leverage AI technology to improve customer service. Amazon is committed to continuously optimizing Rufus, with plans to roll it out to more users in the coming weeks.