The actors' union SAG-AFTRA has signed an agreement with AI cloning startup Narrativ, allowing actors to legally license their voices for AI-generated audio advertisements. The agreement ensures that actors have the right to understand and reject brand proposals, set prices, and negotiate for fair compensation. SAG-AFTRA's benefit plans will receive a share of the advertising revenue, though the specific percentage has not been disclosed. This agreement aims to address the widespread dissemination of AI-cloned voices without authorization, following ongoing concerns within the AI industry.