The competition in TV software is shifting towards advertising. TV manufacturers are increasingly keen on leveraging TV operating systems (OS) for ad placements and user tracking, leading to bold new strategies such as advertising technology companies launching TV OS and displaying ads on TV screensavers. TCL, as a TV manufacturer, is set to premiere a series of shorts on its free streaming service. This marks the company's new attempt at monetizing TV users and film production, relying on generative AI and targeted advertising.

Adept AI, an AI company founded by Chinese entrepreneurs, has developed a universal operating tool using generative AI technology, allowing users to complete various operations and tasks through voice or text commands. The founding team of Adept AI includes the proposers of Google's Transformer architecture and well-known scholars, and has secured investments from notable figures including LinkedIn founder Reid Hoffman and Tesla's head of autonomous driving, Andrej Karpathy.