As wildfires continue to escalate in Southern California, the fire tracking app Watch Duty surged to become the most popular free app on the Apple App Store this Wednesday morning. This shift is closely related to the Palisades Fire near Santa Monica and the Eaton Fire near Pasadena, which have resulted in evacuation orders for over 70,000 people, burned down more than 1,000 buildings, and caused at least two fatalities.