Following the New York Times, the New York Post (NYP Holdings) and the Wall Street Journal (Dow Jones) have recently jointly filed a lawsuit against the AI company Perplexity AI in federal court in Manhattan, accusing it of 'mass illegal copying' of copyright works from these two media outlets. This AI startup, backed by Amazon founder Jeff Bezos, is facing serious copyright infringement charges. The lawsuit demands that Perplexity cease using these news articles to respond to queries.

Recently, the much-watched AI startup Perplexity AI, backed by Amazon founder Jeff Bezos, has been negotiating with several well-known brands, including Nike and Marriott International, to launch a 'Sponsored Q&A' advertising system by the end of the year. This system aims to challenge Google's dominance in the $300 billion digital advertising market. Based in San Francisco, Perplexity AI is developing a brand-new advertising model that allows brands to bid on 'sponsored questions.'

Perplexity AI plans to launch advertising for its search application in the fourth quarter, which has been downloaded over 2 million times and responds to more than 230 million queries each month, with U.S. query volume increasing eightfold in the past year. By partnering with media and content platforms, Perplexity has introduced a revenue-sharing model that allows publishers to earn revenue through its search engine. Perplexity has also announced the adoption of a CPM model as part of its advertising strategy, and expects to include categories such as technology, health, art, finance, and food and beverage.